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PDF) Tiger Woods, Nike, and I are (not) best friends: How brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
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This photo of Nike's Soviet-symbol shoe dates back to 2018—It is not related to the company's exit from Russia - HKBU Fact Check
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Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
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Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market
How Nike changed the consumer brand marketing universe